Our Team

Frankie Butler, CFP®, CLU®

Managing Partner

Frankie is a managing partner of True North Advisors LLC. He started his career in the financial services industry in 1982 in Charlotte N.C. after graduating with a Bachelor’s degree in accounting from Concord University. In addition to his CFP®, CLU®, RHU, and LUTCF designations his licenses include life and health and FINRA Series 7, 63, 66, 53 and 24 registrations.

Frankie is married to Jen Rose. They live in the Hanover area of Richmond and enjoy spending time with their children Alex, Madison, Ethan and Trevor.

Frankie is a cabinet member of the Hanover Business Council and is a member of the Chamber of Commerce.

Jennifer Rose, MBA, CLU®, ChFC®

Managing Partner

Jen, a managing partner of True North Advisors LLC, started in the financial services industry in 2005. She is a graduate of University of Richmond for both her undergraduate degree in 1992 and a Masters of Business Administration in 2002. In addition to her MBA, CLU®, and ChFC® designations, her licenses include life and health and FINRA Series 7, 63, 66, and 24 registrations.

Jen is married to Frankie Butler and they live in the Hanover area of Richmond and enjoy spending time with their children Alex, Madison, Ethan and Trevor.

Katie Byrd

Executive Assistant

Katie is an executive assistant for True North Advisors LLC. Katie graduated from Virginia Commonwealth University with a bachelor’s degree in political science and homeland security. She is currently working towards a business degree as well. She previously worked in the insurance industry before joining the True North Advisors LLC team.

Katie enjoys playing soccer, spending time with family, and volunteering with local veteran’s organizations.